Wednesday, September 3, 2008

Why Bands Should Not Sell Their Album As A Digital Download

If you're a set trying to find whether or not you should sell your music digitally, or offering it for free online with an optional contribution nexus (Radiohead/Trent Reznor style), then listen up!

I maintain hearing people state that sets like Radiohead or NIN were successful using the digital theoretical account of music statistical distribution only because they already had a large adequate fan base. They state that the theoretical account won't work for littler sets because their fan alkalis have got yet to be established. I have got got no hint what these people are thinking!

The manner I see it is that littler sets stand up to profit more than because they really have nil to lose. After all, the #1 lurching block for new people is trying to acquire their music exposed! What better manner than to offer it for free!

So, how exactly will a set benefit from this method of distribution?

Well, you see if you actually promote people to download your record albums while providing a contribution option that allows them find how much they experience it's worth, you'll accomplish the following:

1) Your music will attain people who desire to hear your style of music. How make I cognize this? It do sense: If you do something more than than than readily available and FREE, more people will be attracted to it!

2) Since your music will attain more people with free digital downloads, more people will come up see you play, not only in your ain town, but also when you're on tour. Remember: None of this tin go on if you don't acquire your music out there in the first place! Besides, your true, traditionalist fans will still purchase records and t-shirts either online or at one of your shows.

The set Bomb the Music Industry is a perfect illustration of the success of this strategy. On their MySpace profile they allow fans DOWNLOAD stallion albums FOR FREE! As a result, they have got had more than than than 300,000 profile views, which also translates into more people attending their shows. Just take a expression at how many shows they have got booked by just visiting their Myspace page!

Clearly, this is the way every set should take, regardless of their degree of popularity. The option to this is a long, drawn out fighting with your fans and with technology... a lose-lose situation! It's clock for instrumentalists to open up their heads to an option for distributing their music. And please, don't bury to play as many all age shows as possible! Don't bury that we were all just some underage hood child once before.

Take Care,

Steve Longoria

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